The rebirth of SERENGETI: Chase the Light

In the ’80s, Serengeti sunglasses were hot, known not only for their design but also their technologically advanced lenses. Our challenge was to relaunch this iconic fashion brand and restore it to its rightful status.

Our “Chase the Light” campaign is a salute to all those who chase light to pursue their craft; consider it the unofficial sunglass brand of the creator; the designer, the artist, the photographer, the director, the adventurer, and the explorer. It’s a brand dedicated to the restless souls who live in the moment, and for it.

We were restricted to a two day shoot so we had multiple stills and video cameras rolling at all times. We captured a brand film, key visuals, product reels, product stills, and a year’s worth of content.

Stills & Video shot by The Curtets - they chased the light pretty hard for us.