LOWERING ENERGY BILLS FOR TEAM CA
Nobody likes high energy bills. That goes for customers and utilities. So when summer temps spike, we had to help people cut their energy use. They save money and we all help California’s power grid.
We did what Americans do best - we turned a problem into a sport, and cheered on our newly formed super-saving Team California. Using OOH, digital, social and radio, we delivered like LeBron delivers 3pointers. Energy use dropped 12% year over year for residential use and 14% for business.
Fun fact: we couldn’t shoot this due to Covid restrictions so I built the campaign from hundreds of pieces of stock imagery
Residential
Radio Spot
