E-Pace #FTW
Our challenge was to create a campaign to build awareness of the Jaguar E-Pace to an audience that doesn't consume traditional media.
Since the audience was the youngest Jaguar has ever targeted, we illustrated the E-Pace's feature benefits in a very succinct and playful way that felt native to six second pre-roll and IG stories media placements.
Super popular social content for Jaguar - over-indexing on our targets by more than 300%, we also saw a 22% surge in test drive requests while this content was in-market.