The jAguar Guide to Manners Mid-funnel campaign

Like a British gentleman (or woman), every Jaguar is well mannered until provoked. To launch the Jaguar XE and the Jaguar F-Pace through social and digital channels our two characters try to one up each other's manners using key features of the vehicles.

From its handling and performance to individual features like drive selector or exhaust note, each aspect of a Jaguar can be directly related to a good manner. Of course, all rules have a little wiggle room.

#MANNERUP

Directed by Ric Cantor
Produced by Hungry Man